For inquiries, photos, press previews and interviews, please contact

Annelise Conway
Director of Development and External Relations
(207) 210-2723

February 10, 2021

Providence Children’s Museum
Launches New Brand and Website

Providence, RI – The Providence Children’s Museum (PCM) is launching a new brand and website that celebrates children and the power of play. Since 1977, PCM has advocated for play through its exhibits, programming, and outreach. In 2019, nearly 200,000 children and families engaged with PCM.

“The things kids do and are exposed to when they’re young have tremendous effects in the years to come. Play shapes their ability to process ideas, solve problems, handle emotions, and negotiate with peers.” says Executive Director Caroline Payson. “The play decisions we make for our children today determine the adults they become tomorrow.

This inspiring vision of play guided Providence-based NAIL Communications when tasked to refresh the brand of the Providence Children’s Museum. “The more we dug in, the more we came to appreciate how crucial and multi-dimensional play actually is,” says creative partner Brian Gross. “Traditionally, businesses need one logo. But as we dug in and began to understand the importance of play’s many faces, we realized that Providence Children’s Museum needed more logos. 18 to be specific.”

18 unique “PCM” anagram designs were created featuring the distinct feats of imagination and ways play can be embraced by children. In addition, most of the anagrams feature children – reflecting those who visit PCM and participate in activities.

In addition to the partnership with Nail Communications, PCM worked with Imaj Associates to by redesign PCM’s online presence. The new website, has the user experience in mind, allowing users to access digital programming, community resources, and purchase tickets and gift shop items.

“The PCM website has been created to help visitors easily select from the museum’s array of programs while experiencing the spirit of play,” said Jami Ouellette Morse, president of Imaj Associates. “It’s been an honor to partner with such a great organization.”

The Providence Children’s Museum serves children and adults of all backgrounds and from all communities. Its focus is on children, ages 1 to 11, and the adults who care for them by presenting hands-on, play-based exhibits and programs that explore arts, culture and science, technology, engineering and math.

About Us

Our mission is to inspire lifelong learning for all through play, creativity, and exploration.

Hours and Admissions

Open 7 Days a Week

9:30am to 12:30pm and
1:30pm or 4:30pm

Reservations are available online. Reserve your tickets now, or purchase walk-up tickets when you arrive.

Masks are optional for most activities at PCM.

Group Visits

Providence Children's Museum is the ideal place for school field trips, camp outings, homeschool and community group trips and Scout excursions.

For Families

We’ve collected an extensive resource of creative activities that will engage kids and their caregivers wherever you may be.

About Play

While society often overlooks and undervalues play, we are here to celebrate and elevate it. Because we know play isn’t frivolous. It’s foundational.

PCM Lesson Plans

Check out our library of lesson plans for teachers and families. PCM has created a variety of lesson plans for teachers by teachers for children pre-k through early elementary.

Become a Partner

PCM has brought the magic of learning to life for over 40 years. As a trusted resource for families and children in southern New England, PCM is an anchor in our community.

Become a Partner

PCM has brought the magic of learning to life for over 40 years. As a trusted resource for families and children in southern New England, PCM is an anchor in our community.

More than a Museum
PCM is committed to serving the children of southern New England – regardless of their financial ability. 40% of the Museum’s budget is dedicated to welcoming one-third of the Museum’s total audience free of charge or at greatly reduced rates through a variety of outreach programs.