BYRON PENNEY, Director of Exhibits

Byron joined us to create PCMs first digital exhibits (launching Spring 24’) and currently leads the Verizon/NYC Media Lab partnership, exploring how virtual and augmented reality with 5G capabilities will transform cultural institutions and the communities they serve. His 30 year career includes experience design, brand strategist, product development and creative direction for iconic media brands. “My goal is evolving PCM to reflect what PLAY means today, making it accessible and engaging for all kids.”